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Price your service with the costs in view.

Start with the time and costs for one job, then choose a target margin. Get a price before tax and a separate estimate of the customer’s total.

START WITH YOUR COSTS

What goes into the job?

Try the example, then replace it with your own numbers. Your estimate updates as you type.

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YOUR PRICE ESTIMATE

Price before tax · USD$142.86For one service at a 30% target margin

Labor: $70.00
Materials & direct costs: $20.00
Allocated overhead: $10.00
Total entered costs: $100.00
Estimated profitAfter the costs above, before unlisted expenses: $42.86
Sales tax (0%): $0.00
Estimated customer total: $142.86

How the margin calculation works

Price before tax = costs ÷ (1 − margin). With $100 in costs and a 30% target margin, the estimate is $100 ÷ 0.70 = $142.86.

A 30% markup would give $130 and a 23.08% margin. Margin is profit divided by price; markup is profit divided by cost. Your estimate has a 42.86% markup after rounding.

An estimate for planning, not a guaranteed price or profit. Include all relevant costs and check customer demand. Payment fees, unlisted expenses and income tax are not deducted; sales tax is shown separately. Rounding can slightly change the final margin.

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How to calculate a service price

Add the cost of your labor, materials and other direct expenses, plus a reasonable share of overhead for the job. Divide that total by one minus the target margin as a decimal.

Price before tax = entered costs ÷ (1 − target margin)

For example, two hours at $35 per hour, $20 in materials and $10 in allocated overhead add up to $100. At a 30% target margin, $100 ÷ 0.70 gives a price of $142.86 before tax. The difference of $42.86 is profit after the costs you entered, before any unlisted expenses and income tax.

Margin and markup use different starting points.

Margin is profit as a percentage of your selling price. Markup is the amount added as a percentage of your costs. Adding 30% to $100 gives a $130 price, which has a margin of about 23.1%. A 30% margin on those same costs requires a price of about $142.86.

Turn the estimate into a price you can stand behind.

Check your inputs against real jobs. Include time for preparation, travel and revisions when they belong to the service. Allocate overhead once, so you do not count the same expense in both direct costs and overhead. Decide whether your final quote needs a minimum charge, a scope allowance or a different rate.

This is a planning estimate based on the numbers you enter. It does not choose your tax rate or account for costs you leave out. Currency selection changes the label and does not convert amounts.

YOUR NEXT STEP

Put it to work in your business.

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